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Author: Bob Britton

Getting Back to the Basics of Selling in the Age of COVID-19

March 23, 2020 Bob Britton Leave a comment

Have you ever accidentally stepped on a fire ant nest? It isn’t pretty, and it redefines the meaning of the…

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Filed under: coronavirus, covid19, sales, selling

Brand Benefits the Company, Not the Customer…

July 31, 2019 Bob Britton Leave a comment

I was on a road business trip yesterday and was passing by a town where a celebrity television couple had…

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Why Chasing “Best Practices” Might Not Always Be the Best Approach

June 15, 2019 Bob Britton Leave a comment

The Dolly Phenomenon Meet Boba & Dolly. Boba Fett is the clone of his “father”, Jango Fett, which supposedly occurred…

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Why Your Investment in Sales Tech Might Not Be Paying Off

February 15, 2019 Bob Britton Leave a comment

People Dig the Long Ball…  I was at a golf practice range the other day. I took a nice, easy…

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